Attention is the currency of the 21st century and data is the new gold standard. Augmented Reality and Virtual Reality are radically changing the way consumer behavior is measured and control of the audience experience is being ceded from Producer to Consumer. It is no longer sufficient to just know where users are looking, it is critical to business to know what users are looking at and for how long. Thrillbox provides this information and more via quantifiable data that is used to understand exactly what the consumer is paying attention to.
We help brands and agencies produce immersive media for 360 video or Virtual Reality. We the piece should influence every step of production.