Brands and Agencies are pouring millions into immersive media, but the concern for marketing remains the same
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” -John Wanamaker
Every media platform has its own metrics to measure consumers responses to marketing.
For TV it’s Nielsen.
For the Internet: Google.
For Mobile: Flurry.
What about Virtual Reality?
2d data analytics are inadequate; brands, creatives and CDN’s need quantifiable data that results in actionable business intelligence.