About 2017-05-24T07:18:36+00:00
Thrillbox shooting 360 video

When?

2015

Where?

Austin Tx

Why?

Brands and Agencies are pouring millions into immersive media, but the concern for marketing remains the same

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” -John Wanamaker

Every media platform has its own metrics to measure consumers responses to marketing.

For TV it’s Nielsen.

For the Internet: Google.

For Mobile: Flurry.

What about VR?

2d data analytics are inadequate; brands, creatives and CDN’s need quantifiable data that results in actionable business intelligence.

Knowing if they watched is not enough.

Knowing where they watched is not enough.

Knowing what they watched is essential.

What?

Thrillbox is a two-year-old startup from Austin, Texas on the front lines of the immersive experience economy. The intersection of immersive media (AR, VR, 360 video) and cognitive computing (big data, computer vision, machine learning) is transforming the landscape of our world. From education and entertainment to advertising and commerce, immersive consumer engagement will drive monetization strategies as companies embrace the new media. Thrillbox facilitates immersive consumer engagement by providing behavioral analytics, ROI metrics and actionable insights on user behavior derived from engagement within immersive media content.

Who?

Thrillbox is an agile team of specialists, it’s comprised of T-shaped individuals with wide knowledge bases and deep expertise in their respective fields.

Mike Love CEO of Thrillbox

Mike Love

CEO

Benjamin Durham COO and Founder of Thrillbox

Benjamin Durham

COO

Britt White CRO of Thrillbox

Britt White

CRO

Russell Vargo Director of Media for Thrillbox

Russell Vargo

Director of Media